Marketing Manager
1 year fixed contract; full time
SE London/NW Kent-based (time split between office/field)
About Us
28K-30K (depending on experience)
Bluebird Care is a market-leading provider in the Home Care industry, helping vulnerable adults to live independently at home. Our Bromley, Sevenoaks, Lewisham & Southwark offices have been operating for 10-15 years and are looking for a Marketing Manager to drive the growth of our businesses (Customer acquisition/Recruitment).
This a 1-year fixed Maternity cover contract for now, though has the potential to turn permanent.
About The Role
Our ideal candidate will have a demonstrably strong background in Marketing: a Diploma/Degree and at least 1-2 year’s work experience in a Marketing Manager role. We are looking for someone with a keen interest in digital marketing and events management, who can write and implement a Marketing strategy, is confident to run local events from start to finish, initiate and develop relevant contacts within the communities we serve, and build our brand awareness both on and offline.
This is a full-time role (though fixed-term, for now), split equally between our 3 offices and “the field”.
Essential Knowledge /Experience:
- CMS systems & website/content management portals
- Management of marketing budgets
- Management & analytics of social media platforms
- Networking in local communities
- Events management – generating interest/management/closure
- SEO best practices (content creation, link building, directory management)
Desirable Knowledge/Experience:
- Google Analytics
- Newsletter Creation
- Branding & Leafleting
- Social Media Advertising
Key Responsibilities
- Website Management – maintain and update all microsites (3 territories, customer and career side) using a CMS with regular content and news items. You will also need to liaise with our recruitment team in ensuring Job Vacancies are up to date.
- Social Media – manage all social media platforms, with a target to boost engagement in the local area. Monthly reporting on campaign engagement levels, page “likes/followers” and managing any Social Media Advertising.
- Online listings – manage a range of online directory listings, ensuring information is up to date.
- Reporting – Regular Google Analytics reporting and analysis: what’s working; what’s not, why; and how could it be improved? The same for SEO and social media.
- Video – gathering video content, creating short-form video content and championing UGC.
- Events & Networking – Organise local events such as recruitment drives and customer events, with a focus on social media posting to boost awareness. On Top of this, it will be your responsibility to network in the local community – forging useful contacts and building up brand awareness in areas that are hard to reach with desk-based/digital marketing techniques.
- Targeted Campaigns – target areas as necessary (customer vs recruitment), via local businesses, groups and other organisations linked to this targeted audience.
- Teamwork – it’s important that this role works alongside our national (franchisor) and local teams to make sure we’re making the most of the tools available to us at a local level.
- Newsletters – design and produce both internal and external newsletters.
- Brand awareness – organising leaflet drops and print adverts along with producing brand materials such as posters and banners for the local area.
- Management of the Marketing Budget
The Benefits – This role offers great flexibility with time split between field and office working, allowing for a varied working week. On top of this flexibility, we also offer:
- Salary 28K-30K – depending on experience
- Holidays – 4 weeks + 8 BH’s + your birthday off
- Travel allowance: 35p per mile
Essential Knowledge, Skills & Requirements
- Marketing Qualification and at least 1-2 years’ experience
- Excellent interpersonal skills
- Strong communication skills inc. writing skills
- Organisational skills
- Time management
- Ability to work independently using own initiative
- Attention to detail
- Creativity
- Events management experience
- Flexible working (there may be occasions where you will need to work evenings/weekends for events – with notice)
How to Apply – Simply click here (link to ATS) to send us a copy of your current CV and a covering letter.
