The Perfume Shop is the UK’s largest specialist fragrance retailer with 230 stores across the UK & Ireland, selling all major designer fragrance brands, classic and celebrity perfumes, aftershaves and body products with unrivaled expertise at value for money prices.

Founded in 1992, The Perfume Shop set out with the simple idea of making luxury perfume brands accessible to everyone at an affordable price. With the first store openings in Birmingham, Belfast & Milton Keynes, The Perfume Shop developed a genuine passion for delighting customers with expert perfume knowledge and the highest customer service standards which remain at the forefront of everything the brand stands for today.

The Perfume Shop is part of A.S. Watson Group, the world’s largest international health and beauty retailer operating over 16,000 stores under 12 retail brands in 28 markets, with over 130,000 employees worldwide. For the fiscal year 2022, A.S. Watson Group recorded revenue of US$22 billion. Every year, we are serving over 5.5 billion shoppers via our O+O (Offline plus Online) technology-enabled platforms.

We are the leading perfume experts in the UK and you can be sure that you are in the best place when making a purchase at The Perfume Shop. We train and develop our knowledgeable teams with our broad option of Learning & Development initiatives and we have many Fragrance Foundation qualified experts, so you can always have confidence in our high quality, unbiased advice every time you shop with us..